A PROVEN FORMULA: Establishing the 'right price' is critical

Why? Studies have shown that a home priced 15% over fair market value only has a 10% chance of selling. The odds increase to 60% when priced at 5% over fair market value and 95% at fair market value. So, although it might be tempting to shop for the Realtor who offers to list at the highest price, doing so will likely jeopardize the sale of your home.

Geoff's years of success in the industry have taught him where time and money are best spent to maximize exposure and obtain a quick sale. His proven formula tuned over the years include:

Networking

Networking is one of the single most effective sales tools. It is a proven fact that 64% of buyers find their new home through a Real Estate Agent with 25% of sales coming from within the listing office. With statistics like these, Geoff knows the value in keeping a good rapport with fellow agents. His networking extends to tours, technology, and community involvement. Geoff attends and speaks at various local real estate functions and mastermind groups in North America.

Well-attended office tours draw from a total of 108 Re/Max Sales Associates. Often another Re/Max Realtor has a client in the market for a home just like yours.

All members of the Victoria Real Estate Board are emailed new listing information with the features of your home.

Geoff also feels that community involvement is important. He speaks at a variety of community groups, which have included the Rotary Club and the Women's Business Network, and meets with a monthly business group.

Geoff is recognized by the local board of Realtors as one of a few Realtors who have achieved the MLS Gold status for twenty consecutive years.

Signage

Signage is an important tool in creating buyer awareness. In fact 15% of potential homebuyers first become aware of a new listing through the yard signs. Geoff ensures that the highly visible and respected Re/Max signs are always fresh and clean. Each sign displays a toll-free number which enables prospective buyers to obtain details on a particular property.

Advertising

Properly planned, newspaper advertising is an effective way to expose a new listing. Geoff has worked out a balanced advertising schedule in Real Estate Victoria which ensures that a listing is neither under - or - over exposed. It is essential to have your home listed on the Multiple Listing Service with the Victoria Real Estate Board. This gives your home exposure to over 1200 active real estate agents, and of course, their clients.

A just listed flyer will be delivered to surrounding neighborhoods and information on each listing will be mailed to Geoff's client base for a total of over 1000 direct mailings.

In addition, you will also receive an Internet listing on the Victoria Real Estate Board HomePage, on Re/Max Camosun's HomePage, and on Geoff's HomePage.